Stripe Link
Returning buyers who have used Link before check out with their saved details in one confirmation — no re-typing card numbers on a tiny keyboard.
Feature
The moment a follower decides to buy is short, and every extra tap gives them a reason to leave. With Stripe Link or Apple Pay, checkout collapses that decision into a single confirmation with a payment method they already have saved; everyone else gets a short card form, and nobody has to create an account.
Why it matters
A sale is a chain of small yeses, and a traditional checkout asks for far too many of them. Create an account. Confirm your email. Type your name, your address, your card number, its expiry, the security code, then hunt for the button that finally charges you. Each of those steps is an off-ramp, and on a phone screen — where most of your audience actually finds you — those off-ramps are wider than ever.
The gap between wanting a product and owning it is the single most expensive stretch of the buying journey. When it is long, motivated buyers cool off, get interrupted, or simply give up. When it is a single tap, the impulse that drove them to your link carries them all the way through to a completed purchase. One-tap checkout is built entirely around protecting that impulse.
How it works
Returning buyers who have used Link before check out with their saved details in one confirmation — no re-typing card numbers on a tiny keyboard.
On iPhone, iPad, and Safari, buyers confirm with the biometrics they already trust, so there is nothing to fill in and nothing to remember.
First-time buyers can pay with any major card on a short, mobile-friendly form processed securely by Stripe.
What it means for you
Drop your storefront link wherever your audience already is — a bio, a story, a post, a DM. The buyer never leaves the flow they were in.
They pay in one tap with Stripe Link or Apple Pay, or fill in a quick card form. There is no account to create with you.
Payments are processed securely by Stripe. No platform fees. Standard Stripe processing only — TapToBuy takes no percentage cut of the sale.
The product is delivered and the buyer is added to the customer list you own — the sale finishes without you touching anything.
Every product gets a mobile checkout with one-tap payment via Stripe Link and Apple Pay and a quick card form for everyone else. Setup takes about 15 minutes.